Timing in Publishing: Does It Really Matter?

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It’s the first week of September, pencils are sharpened, and the air is thick with the smell of fresh, clean schoolbooks… or maybe that’s just me! More importantly, for writers finishing manuscripts, this is the week agents and editors are back at their desks, so perhaps the perfect time to start querying and submitting?

Google best time to query an agent, and you’ll get a dozen contradictory answers: avoid January, avoid summer, avoid December, avoid book fair months. Suddenly, half the calendar is off-limits.

So, when is the right time to submit your manuscript? And does timing really make or break your publishing success?

Is There a Best Time to Submit Your Manuscript?

Depending on who you ask, the answer ranges from definitely to not at all. Here’s the commonly accepted wisdom, take it with a generous pinch of salt.

Times You’re Apparently Not Supposed to Query

Early January – Agents are clearing their inboxes post-holidays. Your email may get buried.
London Book Fair (March/April) – Industry folk are too busy networking to read queries.
Easter Weeks – Many take holidays; inboxes stagnate.
Late June through August – Considered a publishing dead zone due to summer breaks.
Frankfurt Book Fair (October) – See London Book Fair above.
All of December – Budgets close, agents log off, holiday mode is in full swing.

That leaves... what? Maybe 22 good weeks in the year?

Except here’s the truth, I got my first agent during Frankfurt Book Fair week. Yes, really. 

Timing Only Matters When Your Manuscript Is Ready

I once queried a manuscript that got 75 rejections. In hindsight, the first 10 should’ve been my clue. Instead of revising, I kept firing off submissions, hoping someone would say yes. My timing wasn’t the problem, my manuscript was.

Here’s what I’ve learned:
If you think your manuscript is ready, it probably isn’t.
Revise. Get feedback. Then revise again.
Then submit.

So… Does Timing Matter?

Yes. But not in the way you think.

Timing isn’t about dodging book fairs or syncing your query with an agent’s caffeine cycle. It’s about your timing. Is the manuscript the best it can be? Are you ready to hear feedback or silence? That’s what really counts.

Publishing is a waiting game. But rushing to submit something half-baked won’t speed it up, it’ll only reset the clock.

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